السعودية للشحن تعتمد وكلاء ذكاء اصطناعي يجهزون عروض الأسعار في ثواني، وتجربة وكلاء سياحة بين البحر الأحمر والعلاSaudia Cargo uses AI agents to prepare freight quotes in seconds, as AI tourism agents are tested between the Red Sea and AlUla

AI in the Kingdom is starting to move from answering questions to carrying out whole tasks, according to an Arab News report. At Saudia Cargo, "AI workers" are now part of commercial operations, handling customer requests and preparing freight quotes.

According to Hisham Malakah, the company's vice president of shared services, the agents read rate requests that arrive by email in several languages, compare multi-leg shipping options, pick the right service tier such as pharmaceutical or fresh cargo, and prepare a personalised quote within seconds. Non-standard or high-value requests go to the sales team, and every step is logged and auditable within pricing rules the company sets. He says AI is not replacing staff but freeing them for account management and relationship building.

In tourism, Globant and Tourise have developed a protocol that lets AI agents representing different destinations talk to each other, starting with Red Sea Global and AlUla. For example, a Red Sea agent spots a chance for a visitor to extend their stay, contacts an AlUla agent, and together they arrange transfers, a stargazing experience and a golden-hour heritage visit, offered to the guest as a single journey for their approval.

But the limits are clear: AI handles the conversation and planning, while bookings, payments and compliance are run by separate rule-based systems. The report did not give figures on how many requests the agents have handled so far.