Adobe وDisney تعلنان تحالفًا لسنوات: نماذج ذكاء اصطناعي خاصة مدرّبة على عوالم Disney، ونموذج يحوّل الرسمة اليدوية إلى صورة مفاهيميةAdobe and Disney announce a multi-year alliance: proprietary AI models trained on Disney's worlds, and a model that turns hand sketches into concept art

Adobe and The Walt Disney Company announced a multi-year strategic alliance at Adobe MAX on 9 November, according to Adobe's release. Under it, Adobe becomes an Official AI Innovation Partner of Disney and gives it early access to its latest technologies, including Firefly for generative AI, Firefly Foundry for proprietary models, Premiere and Photoshop, along with dedicated engineering and research resources.

The core idea is that Disney works with Adobe on proprietary AI models built on its own properties and trained on knowledge of its worlds, such as character attributes, environments and visual styles, to produce outputs the companies describe as commercially safe and production-ready. The release describes the models as human-centred and artist-led, with protection for creators and their works.

There is already a live use: Walt Disney Imagineering Research & Development is using Firefly Foundry to bring new ideas into theme park development faster, including a sketch-to-image model that turns hand-drawn concepts into fully rendered 2D concept art, and a custom image model that generates on-brand, franchise-accurate assets.

The alliance also covers StudioLAB, The Walt Disney Studios' innovation hub, and ESPN Edge, which is looking at ways AI can improve engagement with sports fans and bring ESPN's archive to life; co-innovation projects with both are already under way. Much of the deal is marketing: campaigns, events and customer storytelling. The release gives no financial value or number of years.